Tag Archives: distribution

Content, Media, Distribution

I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading

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The brand your brand could be like

The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading

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Even distribution

The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers to slice and splice until they get exactly what they need. … Continue reading

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