Tag Archives: data

Designs on Data

Posted on March 24, 2011 by manu prasad

In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective … Continue reading →

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Data beyond social

Posted on March 17, 2011 by manu prasad

A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands … Continue reading →

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Banking on data

Posted on June 17, 2010 by manu prasad

There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading →

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The Fifth Estate?

Posted on February 4, 2010 by manu prasad

I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting space on the otherwise bare Google homepage. That would have a … Continue reading →

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