The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with me a document on which we debated a bit. From what I’ve been reading, Pepsi [...]
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study,
With respect to India, the survey claims that 86% of Indians would rather buy from companies that are trying to [...]
