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Tag Archives: CSR
Cause and Effect
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha‘s comment says, this is the longest disagreement we’ve had. That being said, I … Continue reading
Posted in Brand, Ideas, India, Social Media
Tagged CSR, pepsi refresh project, Snapdeal, twitter
1 Comment
Effective Cause
The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with … Continue reading
Posted in Brand, Ideas, Social Media
Tagged aircel, corporate social responsibility, CSR, great to good, Pepsi, pepsi refresh project, save the tiger, umair haque
9 Comments
Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, … Continue reading
Posted in Brand, India
Tagged CSR, environment, Havas Media, Mobile, Motorola, Nokia, Recycling
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