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Tag Archives: credibility
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged agency, brand communication, credibility, effectiveness, efficiency, Expion, franchisee social media, influence, Restaurant City, ROI, visibility
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BoT – Brands on Twitter
A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests … Continue reading
Posted in Brand, Social Media
Tagged blogger endorsement, credibility, organisations, social media marketing, twitter
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