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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: content
Brands and Plus points
Considering that I tweeted this sometime back, and found this a great read, this post is not on the pros-cons/ how to use Google Plus or on the lines of ‘why I am getting out of Facebook and hopping into … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged circles, communication infrastructure, content, filters, Google Plus, platforms, sharing
1 Comment
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV’s tumblr voyage, (via) I thought it would serve as a good handle … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged community, content, crowdsourcing, curation, MTV, tumblr
2 Comments
All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011′, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged 2011, apps, consumption, content, crowdsourcing, culture, David Armano, Edelman, employees, experience, innovation, JWT, Media, Rohit Bhargava, Steve Rubel, Strategy, trends
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Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Android, augmented reality, coke, content, distribution, Foursquare, iPhone, Media, Pepsi, QR codes, SCVNGR
1 Comment
Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Apple, communication, content, Gillette, Media, Old Spice
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Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
7 Comments
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Anand Mahindra, Cisco, CNBC, coke, content, distribution, Media, Old Spice
2 Comments
Even distribution
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers to slice and splice until they get exactly what they need. … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Bing, communication centric, content, distribution, Google, Google News, rupert murdoch, twitter
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The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content – I think advertorials would be a subset of that. This … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged content, content marketing, social media marketing, sponsored posts
6 Comments
New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious … Continue reading →