Tag Archives: consumer behaviour

Product Life Cycle and Consumer Life Cycles

One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats were shiny new objects at some point in time)  There were … Continue reading

Posted in Brand, Internet, Social Media | Tagged , , , , , , , , , | 6 Comments

Emotional Brand Stories (1 of 3)

Last week, Afaqs had covered the Asia Brand Congress 2008, which throws some light on how marketers and agencies view brands and their relationships with consumers. You can read a few reports here. The first link is the rationale behind … Continue reading

Posted in Advertising, Brand | Tagged , | 4 Comments