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Tag Archives: communication
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To me, content marketing will indeed be a key player in a … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged communication, marketing, networks, organisational culture, scale, social business
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Internet and People States
The Economist has an excellent read titled ‘The Future of the Internet‘, where it details the possibility of a Balkanisation of the internet, by forces such as Network Operators, countries, and closed platforms. Quite an irony, as they point out, … Continue reading
Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Apple, communication, content, Gillette, Media, Old Spice
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Of Social Media Baubles
I read Umair Haque’s post – The Social Media Bubble, through the prism of ‘interesting’ vs ‘popular‘, the subject of my last post. In the post, Haque’s biggest gripe with social media, the way it is now, is the low … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Adrian Chan, communication, new spatialism, new urbanism, relationships, social media bubble, Stowe Boyd, structures, ties, umair haque
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Wide Labels
I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still … Continue reading
Posted in Brand, Internet, Social Media
Tagged communication, organisational culture, organisations, platform organisation, social business, society
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Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Brand Equity, communication, del.icio.us, GMail, It's You, product equity, thick value, thought leaders, Yahoo
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Who let the dog out?
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media … Continue reading
