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Tag Archives: Cisco
Social Collaboration eg.
My friend via Twitter, Prem, (twice over, because both his handles are friends ) got me thinking on ‘Social Collaboration’ ever since he wrote this post, attempting to define the term as used by its vendors. Despite a good discussion … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Cisco, enterprise, Krish Ashok, memolane, social business, social collaboration, TCS, Yammer
7 Comments
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Anand Mahindra, Cisco, CNBC, coke, content, distribution, Media, Old Spice
2 Comments
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
1 Comment
The new media owners
A few days back, I read a very interesting piece by Jeff Jarvis on ‘The Great Restructuring’, in which he talked about fundamental changes happening in the economy and society. He also talked of an economy (at least in part) … Continue reading
Posted in India, Internet, Social Media
Tagged Cisco, Jeff Jarvis, Mobile, Mosh, new media, newspapers, Nokia, The Great Restructuring, vodafone
2 Comments
