Tag Archives: CCD

Coffee and brand stories

Posted on November 24, 2011 by manu prasad

One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists … Continue reading →

Posted in Advertising, Brand, Ideas, India | Tagged , , , , | 1 Comment

Early Bird Rewards

Posted on April 29, 2010 by manu prasad

At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The latter – Twitter Annotations, announced at Chirp, allowing developers to “add … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet, Social Media | Tagged , , , , , , | 1 Comment