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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
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Tag Archives: Aamir Khan
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t … Continue reading
Posted in Advertising, Articles, Brand, Ideas, India, Internet, Social Media
Tagged Aamir Khan, audi, Deepika Padukone, GoJiyo, Gul Panag, Karan Johar, storytelling, Tata Sky, transmedia
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The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that … Continue reading
Posted in Advertising, Brand, India
Tagged 7up, Aamir Khan, Akshay Kumar, Coca Cola, coke, Dhoni, Don't Dew it, Fido Dido, Gautam Gambhir, Mountain Dew, Open happiness, Pepsi, Sehwag, Slumdog Millionaire, Sprite, SRK, Thums Up
5 Comments
Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal video revorder, that allows you to pause, record and rewind Live … Continue reading
Posted in Advertising, India, Internet
Tagged Aamir Khan, Big TV, Bigflix, Clearleap, DTH, Endemol, Gul Panag, MSN, NDTV Lumiere, Netflix, Strategy, Tata Sky, Tata Sky Plus, TiVo
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Remote Control
It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and had the ‘See you at home’ and the red couch in … Continue reading
Posted in Advertising, Brand, India
Tagged Aamir Khan, Airtel, Airtel DTH, Big, Big TV, DishTV, SRK, Tata Sky
3 Comments
Leaps of faith
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand aiming for the best, and looking out for cutting edge technology, … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged Aamir Khan, Bigg Boss, Positioning, Samsung, Strategy
9 Comments
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged Aamir Khan, agencyfaqs, buzzar.tv, ibanklive, SRK, Tata Sky, transparency
6 Comments
More to watch
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads that he does. Of course, I really feel that he has … Continue reading
Posted in Advertising, Brand, India
Tagged Aamir Khan, Positioning, Tata Safari, Titan, Toyota
4 Comments
Mo Brand Ambassadors
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog ) in this post, where i talked … Continue reading
Posted in Advertising, Brand, India
Tagged Aamir Khan, Abhishek Bachchan, Brand ambassador, Monaco, Motorola, Reynolds, Sachin Tendulkar
3 Comments
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly discovered penchant for ruffling feathers. Whether its the name of his … Continue reading
