Category Archives: Social Media

Social + e-commerce ≠ Social Commerce

Posted on February 2, 2012 by manu prasad

The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third … Continue reading →

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Consistency and cohesion

Posted on January 19, 2012 by manu prasad

Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, … Continue reading →

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Good cop, bad cop

Posted on January 12, 2012 by manu prasad

Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below … Continue reading →

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Looking ahead

Posted on December 29, 2011 by manu prasad

The last post of the year is a mix of several things that caught my attention. Nick Bolton’s article “Disruptions: Wearing your computer on your sleeve” triggered a series of posts, and my favourite was the RWW version, because it … Continue reading →

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Enterprise, Consumer, Interface

Posted on December 22, 2011 by manu prasad

Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social network’s hat tip to its roots and a way to show … Continue reading →

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Branded Spikes

Posted on December 8, 2011 by manu prasad

While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to craft videos like’ posts and also wondering how long it would … Continue reading →

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Social+

Posted on December 1, 2011 by manu prasad

Consumption and curation. At some point I can still remember, I consumed newspapers, magazines and all other mass publishers (across platforms) and expected them to curate for me. Curation for a large mass, when linked to their kind of production … Continue reading →

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Brands, Identity and Consistency

Posted on November 17, 2011 by manu prasad

So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading →

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Gamification – Level 3

Posted on October 27, 2011 by manu prasad

I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s easy to find a huge number of case studies that have … Continue reading →

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Gamification – Level 1

Posted on October 13, 2011 by manu prasad

Yes, it is quite the shiny new object in the marketing/enterprise conversations around the web. One of the positives is that there are always new and updated resources in addition to some well thought out perspectives from advocates as well … Continue reading →

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