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from manuscrypts.com- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
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Category Archives: India
Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged Cafe Coffee Day, CCD, Chetan Bhagat, product placement, Revolution 2020
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A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t … Continue reading
Posted in Advertising, Articles, Brand, Ideas, India, Internet, Social Media
Tagged Aamir Khan, audi, Deepika Padukone, GoJiyo, Gul Panag, Karan Johar, storytelling, Tata Sky, transmedia
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Cause and Effect
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha‘s comment says, this is the longest disagreement we’ve had. That being said, I … Continue reading
Posted in Brand, Ideas, India, Social Media
Tagged CSR, pepsi refresh project, Snapdeal, twitter
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Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. So I decided to do a little research on my own. … Continue reading
Posted in Advertising, Brand, India, Social Media
Tagged Bangalore Times, Facebook, research, twitter
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Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made … Continue reading
Plugging In
Since I have been on streams and brands for a while, I thought I’ll take a break and plug you in on a couple of discoveries and connections. For those reading this in Google Reader or actually anywhere else other … Continue reading
Posted in Ideas, India, Internet
Tagged app, content discovery, Dhiti, plugin, semantic, Zomato
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While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and tweeted about) is the way Quora gives contextual ‘reputation’ (while reading … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged Airtel, Blush, cleartrip, context, contextual reputation, Gold, Google Reader, quora, Tanishq
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Social evolution, at least?
Judging by the number of responses to his article in ‘The New Yorker’, Malcolm Gladwell seems to have ruffled quite a few feathers, especially in the Twitter loving community. Not surprising, since he has torn apart at least a couple … Continue reading
Posted in Ideas, India, Internet, Social Media
Tagged Anil Dash, armchair activism, Evgeny Morozov, Gauravonomics, Malcolm Gladwell, Maria Popova, Maslow's hierarchy, slacktivism, twitter
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Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
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