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from manuscrypts.com- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
- The Great Indian Thali January 29, 2012 manuscrypts
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Category Archives: Ideas
Social + e-commerce ≠ Social Commerce
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third … Continue reading
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, … Continue reading
Posted in Brand, Ideas, Social Media
Tagged brand messaging, cohesion, consistency, Google, mass media, Search Plus your World
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Good cop, bad cop
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below … Continue reading
Posted in Brand, Ideas, Social Media
Tagged Bangalore Traffic Police, identity, London riots, real world, social platforms
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Looking ahead
The last post of the year is a mix of several things that caught my attention. Nick Bolton’s article “Disruptions: Wearing your computer on your sleeve” triggered a series of posts, and my favourite was the RWW version, because it … Continue reading
Posted in Ideas, Social Media
Tagged 2012, customisation, JWT, privacy, randomness, Ross Dwason, trends, wearable computing
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Enterprise, Consumer, Interface
Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social network’s hat tip to its roots and a way to show … Continue reading
Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to craft videos like’ posts and also wondering how long it would … Continue reading
Posted in Advertising, Brand, Ideas, Social Media
Tagged Amul, bonfires, culture, fireworks, Kolaveri, reversal of polarity, spikes, Viral
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Social+
Consumption and curation. At some point I can still remember, I consumed newspapers, magazines and all other mass publishers (across platforms) and expected them to curate for me. Curation for a large mass, when linked to their kind of production … Continue reading
Posted in Ideas, Internet, Social Media
Tagged AdSense, consumption, curation, Facebook, Google, interest graphs, social graphs, twitter
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Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged Cafe Coffee Day, CCD, Chetan Bhagat, product placement, Revolution 2020
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Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged consistency, Google, identity
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Building brand stories
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on subliminal commands that could set or reset a new memory episode … Continue reading
