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Category Archives: Articles
Social + e-commerce ≠ Social Commerce
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third … Continue reading
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t … Continue reading
Posted in Advertising, Articles, Brand, Ideas, India, Internet, Social Media
Tagged Aamir Khan, audi, Deepika Padukone, GoJiyo, Gul Panag, Karan Johar, storytelling, Tata Sky, transmedia
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Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to Kerala meant that I was too lazy to write up something … Continue reading
Posted in Advertising, Articles, Brand, Ideas, Internet, Social Media
Tagged afaqs, guest article, social commerce
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