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Category Archives: Advertising
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made … Continue reading
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Accelerated Cool, coke, flexible persistence, identity, Kraft, Lady Gaga, Maroon5, Reid Hoffman
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Brand-streams
Last week, I got a beta invite from a new lifestreaming service called Memolane and I’ve added my blogs and quite a few services I use to it. You can check it out here. I’m quite a fan of lifestreaming … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged brand-stream, brandstream, brandstreaming, Lifestream
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While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and tweeted about) is the way Quora gives contextual ‘reputation’ (while reading … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged Airtel, Blush, cleartrip, context, contextual reputation, Gold, Google Reader, quora, Tanishq
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Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged agency, brand communication, credibility, effectiveness, efficiency, Expion, franchisee social media, influence, Restaurant City, ROI, visibility
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Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Android, augmented reality, coke, content, distribution, Foursquare, iPhone, Media, Pepsi, QR codes, SCVNGR
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Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Apple, communication, content, Gillette, Media, Old Spice
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Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged crowdsourcing, jumping the shark, Seth Godin, social media marketing, tom fishburne, value
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New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious … Continue reading →