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from manuscrypts.com- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
- The Great Indian Thali January 29, 2012 manuscrypts
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Category Archives: Advertising
Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to craft videos like’ posts and also wondering how long it would … Continue reading
Posted in Advertising, Brand, Ideas, Social Media
Tagged Amul, bonfires, culture, fireworks, Kolaveri, reversal of polarity, spikes, Viral
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Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged Cafe Coffee Day, CCD, Chetan Bhagat, product placement, Revolution 2020
1 Comment
Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged consistency, Google, identity
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A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t … Continue reading
Posted in Advertising, Articles, Brand, Ideas, India, Internet, Social Media
Tagged Aamir Khan, audi, Deepika Padukone, GoJiyo, Gul Panag, Karan Johar, storytelling, Tata Sky, transmedia
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A brand is
One of the interview questions that brand managers get asked early in their careers is ‘What is a brand?’ Some of my favourite answers have been ‘a promise to the consumer’ and ‘a thought in the consumer’s mind’. But changing … Continue reading
Posted in Advertising, Brand, Ideas, Internet
Tagged emotion, fear, function, Human Brands, HumanKind, Leo Burnett, logo, measurement, purpose, ROI, transformation
1 Comment
A Brief for Agencies
Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies are yesterday. But ad agencies that can turn consumers into agents … Continue reading
Posted in Advertising, Brand
Tagged advertising agencies, advertising technology, black eyed peas, full service agencies, infograph, Ogilvy, technology, will.i.am
1 Comment
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV’s tumblr voyage, (via) I thought it would serve as a good handle … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged community, content, crowdsourcing, curation, MTV, tumblr
2 Comments
Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to Kerala meant that I was too lazy to write up something … Continue reading
Posted in Advertising, Articles, Brand, Ideas, Internet, Social Media
Tagged afaqs, guest article, social commerce
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Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. So I decided to do a little research on my own. … Continue reading
Posted in Advertising, Brand, India, Social Media
Tagged Bangalore Times, Facebook, research, twitter
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Brands – real and virtual frontiers
A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just new services, but new platforms too. A few days back, I … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged balkanisation, familiarity, internet, platforms, TV
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