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Monthly Archives: November 2011
Weekly Top 5
Posted in Bangalore Mirror Column, Weekly Top 5
Tagged Apple, Best Buy, Bing Daily Deals, Bing Deals, Castleville, Facebook Credits, Facebook Messenger, Google, Google Gears, Google Music, iOS, Knol, Motorola, MSN Offers, Paypal, S3, SkyDrive, Wave, Zynga
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Reap Benefit
Reap benefit is an organisation that works with educational institutions as well as corporate entities to make ’going green’ actions a part of their daily lives. In conversation with co-founder Kuldeep Dantewadia
Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged Cafe Coffee Day, CCD, Chetan Bhagat, product placement, Revolution 2020
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Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged consistency, Google, identity
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Hiremantra
Hiremantra.com is a hiring solution that lies somewhere between job sites and recruitment software. In conversation with co-founder Subodh Vinchurkar.
Building brand stories
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on subliminal commands that could set or reset a new memory episode … Continue reading
Death of an echo chamber
The BBH Labs Blog has a very interesting post based on a research that reexamines one of the most debated topics even in the hyper-connected era – the echo chamber. From the research abstract “We propose a trade-off between network … Continue reading
Weekly Top 5
Posted in Bangalore Mirror Column, Weekly Top 5
Tagged Amazon, Android, Apple, Beluga, Bing, Facebook Credits, Firefox, Google, Google Apps, GoogleTv, iPod, MacBook pro, Microsoft, Nokia, Open Commute Project, Siri, Skype App Directory, Soap.com, Trusted Friends, Windows
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