Monthly Archives: October 2011

Art of Bicycle Trips

A unique way of holidaying that offers a chance of seeing India up close and personal, that’s what Art of Bicycle Trips offers. In conversation with founder Pankaj Mangal.

Posted in Bangalore Mirror Column, Start Up | Tagged , | Leave a comment

Gamification – Level 3

I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s easy to find a huge number of case studies that have … Continue reading

Posted in Brand, Ideas, Social Media | Tagged , , | Leave a comment

Gamification – Level 2

I’ve spent quite some in the last week exploring gamification – going through documentation and perspectives that have been shared online. While there’s a simplicity in the basic concept, application is a totally different story. So as with all games, … Continue reading

Posted in Brand, Ideas | Tagged , , | 1 Comment

Weekly Top 5

This week’s updates include the completion of Microsoft’s Skype acquisition, Dell and Windows 8 devices, Bing branded deals; Zynga’s IPO, new games, Zynga Direct, Angry Birds and IPO plans; Facebook’s acquisition of friend.ly, association with Walmart; Apple’s pre-orders for 4S, … Continue reading

Posted in Bangalore Mirror Column, Weekly Top 5 | Tagged , , , , , , , , , , , , , | Leave a comment

StalkNinja

StalkNinja aims to harness the coding acumen of the student community and use it to help businesses with their tech jobs. In conversation with co-founder Gaurav Singh.

Posted in Bangalore Mirror Column, Start Up | Leave a comment

Gamification – Level 1

Yes, it is quite the shiny new object in the marketing/enterprise conversations around the web. One of the positives is that there are always new and updated resources in addition to some well thought out perspectives from advocates as well … Continue reading

Posted in Ideas, Social Media | Tagged , , , , , , | Leave a comment

Weekly Top 5

This week’s updates include Twitter advertising, Sean Parker joining Twitter; iPhone 4S, Siri, iOS stats; demise of Zune, Windows Phone, Hotmail updates; Facebook and Websense, new Insights tools, Timeline; YouTube programming, Google+ and Shah Rukh Khan and the Nexus Prime … Continue reading

Posted in Bangalore Mirror Column, Weekly Top 5 | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

RingABook

Many of us miss out on the books we want to read because of the difficulty in finding them, or the cost involved. Ring-A-Book aims to address both pain points. In conversation with the founder Abhishek Tripathi

Posted in Bangalore Mirror Column, Start Up | Tagged | Leave a comment

Idea Maturity Models

One of the blogs which almost always manages to give me fresh and interesting perspectives is Ribbonfarm. A recent post which caught my attention was ‘The Milo Criterion‘. Though not well versed in Lean Startup principles, I think I managed … Continue reading

Posted in Ideas, Social Media | Tagged , | Leave a comment