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Monthly Archives: September 2011
Update: Autumn-Winter 2011
The last few weeks have kept me busy, thanks to a career crossroad. I had a few options, each of which presented its own share of pros and cons. At a larger level, there was a dilemma on whether to … Continue reading
Weekly Top 5
This week’s updates include Foursquare and Gowalla updates, Twitter photo-sharing on SMS and acquisition of Julpan, Zynga’s addition of Indiana Jones to Adventure World, the Lighthouse Cove expansion of Farmville, Angry Birds theme park in China, Rovio’s tie up with … Continue reading
Posted in Bangalore Mirror Column, Weekly Top 5
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Weekly Top 5
On Winsows 8, MS’ deal with AOL and Yahoo, Apple’s patent scraps, Facebook lists, notifications and subscriptions, Twitter’s Promoted Tweets, Web Analytics tool and funding, Google’s Zagat buy, Flight Search, YouTube edits..
Posted in Bangalore Mirror Column, Weekly Top 5
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A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t … Continue reading
Posted in Advertising, Articles, Brand, Ideas, India, Internet, Social Media
Tagged Aamir Khan, audi, Deepika Padukone, GoJiyo, Gul Panag, Karan Johar, storytelling, Tata Sky, transmedia
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Weekly Top 5
This week’s stories include Zynga’s Adventure World, IPO, Newscorp’s Noah’s Ark; Groupon’s IPO, Facebook’s Daily Deals, Yelp, Apple’s patent wars, Facebook’s iPhone app; Twitter’s Bing deal, Google’s shutdowns, acquisition of Zave networks.
Posted in Bangalore Mirror Column, Weekly Top 5
Tagged Aardvark, Adventure World, Apple, Bing, Facebook Daily Deals, Fast Flip, Google, Google Desktop, Google Squared, Groupon, IPO, Making Fun, Maps API for Flash, Newscorp, Noah's Ark, OpenWave, twitter, WiLAN, Yelp, Zave networks, Zynga
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TaxiGuide.in
TaxiGuide.in is an online car rental booking service that allows you to search, compare and make an online reservation of cars on rent/hire in 77 Indian cities. In conversation with co-founder Ashok Ananthakrishnan
Posted in Bangalore Mirror Column, Start Up
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Social : Means or Outcome?
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the product/service ground up with social inherent in it. I was trying … Continue reading
Posted in Brand, Ideas, Social Media
Tagged evolution, organisation, social business, transformation
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