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Monthly Archives: January 2011
While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and tweeted about) is the way Quora gives contextual ‘reputation’ (while reading … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged Airtel, Blush, cleartrip, context, contextual reputation, Gold, Google Reader, quora, Tanishq
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Appeasing consumers
Last week, I had asked on twitter whether Indiatimes should consider buying/building a GroupOn clone and use its other media platforms to scale the business, especially since its also proxy advertising for their clients. In response, Shahid had wondered what … Continue reading
Posted in Brand, Ideas
Tagged Android, applications, apps, captive, Citibank, Groupon, ICICI, Indiatimes, Mobile, platforms
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All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011′, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged 2011, apps, consumption, content, crowdsourcing, culture, David Armano, Edelman, employees, experience, innovation, JWT, Media, Rohit Bhargava, Steve Rubel, Strategy, trends
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Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged agency, brand communication, credibility, effectiveness, efficiency, Expion, franchisee social media, influence, Restaurant City, ROI, visibility
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