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Monthly Archives: August 2010
Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged crowdsourcing, jumping the shark, Seth Godin, social media marketing, tom fishburne, value
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The path to transparency
Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days back. Facebook Live (via), a live video streaming facility, with features … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Facebook, Facebook Live, Facebook Notes, Justin.tv, organisational culture, organisations, social business, transparency, Ustream
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‘Like’ Minded People
I read an interesting post by Dare Obasanjo titled “There will be many social graphs“. It took me back to the context of my post on Google’s social plans, where I’d mentioned the possibility of creating networks around different contexts … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Facebook, Facebook Events, Facebook Places, Google, Hunch, Interests, Like, Networked Blogs, quora, twitter, Twitter lists, Who To Follow
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Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
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