Monthly Archives: July 2010

The brand your brand could be like

The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading

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A different kind of social

Despite a healthy skepticism for all things Google attempts with social, Wave and Buzz not having helped very much, I was quite excited after I saw the presentation below by Google’s Paul Adams. (the link which I had shared last … Continue reading

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Influence Cycles

The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on a tangent, and it reminded me once again of the way … Continue reading

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Services, Information, People

Even as the first trailer of ‘The Social Network‘ was released last week, and even as fresh rounds of humour/angst on Facebook’s privacy algo (Google’s too) are unleashed regularly, I found that the amount of things I share on Facebook … Continue reading

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