Monthly Archives: June 2010

Square Routes

Posted on June 24, 2010 by manu prasad

Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an excellent step towards bringing reality and the virtual social networks closer. … Continue reading →

Posted in Brand, Ideas, Internet, Social Media | Tagged , , , , , , , , , , , | 1 Comment

Banking on data

Posted on June 17, 2010 by manu prasad

There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading →

Posted in Advertising, Brand, Ideas, Internet, Social Media | Tagged , , , , , , , , | Leave a comment

PR – Public Relationship

Posted on June 10, 2010 by manu prasad

The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second … Continue reading →

Posted in Brand, Ideas, Internet, Social Media | Tagged , , , , , , , , , | Leave a comment

On location.. and beyond

Posted on June 3, 2010 by manu prasad

A few weeks back, @gkjohn and I were  invited to Chandu’s Military hotel in Malleswaram by the inimitable @parthajha . After an amazing meal, we walked back to where I’d parked my vehicle – Mantri Square, the new mall that … Continue reading →

Posted in Brand, Ideas, Internet, Social Media | Tagged , , , , , , , , , | 1 Comment