Monthly Archives: March 2010

Brands – Interesting vs Popular

Posted on March 25, 2010 by manu prasad

These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which was one exactly this topic – Would you rather be Interesting … Continue reading →

Posted in Advertising, Brand, Ideas, Social Media | Tagged , , , , , | 6 Comments

Whereabouts : The next social play

Posted on March 18, 2010 by manu prasad

Like I mentioned in the last post on the subject, ‘Location’ is back in a social avatar. A few days back, Foursquare celebrated its first year of existence, and now has more than 500000 users, 1.4 million venues, and $1.35 … Continue reading →

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Wide Labels

Posted on March 11, 2010 by manu prasad

I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still … Continue reading →

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Effective Cause

Posted on March 4, 2010 by manu prasad

The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with … Continue reading →

Posted in Brand, Ideas, Social Media | Tagged , , , , , , , | 9 Comments