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Monthly Archives: February 2010
Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition … Continue reading
Posted in Brand, Social Media
Tagged cultural shift, disloyalty card, organisational culture, scale, social business, social scalability
2 Comments
Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different from what the post delivered, I still found it a good … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged cleartrip, customers, Kiruba, Media, scale, social influence
2 Comments
Where are you @ ?
It’s been a while since I’ve been able to write about a shiny new toy here, but I believe we now have a service that can break the stranglehold of the holy trinity of Facebook, Google, Twitter – on this … Continue reading
Posted in Internet, Social Media
Tagged burrp, Facebook, Foursquare, Google Buzz, Gowalla, HBO, location, location based marketing, Loopt, MyTown, Pepsi, Twitter Local, Warner, Yelp
1 Comment
The Fifth Estate?
I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting space on the otherwise bare Google homepage. That would have a … Continue reading
Posted in Brand, Internet, Social Media
Tagged Apple, data, data privacy day, Facebook, Google, Nokia, privacy
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