When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition (good post by David Armano) and need a buy in from all parts of the [...]
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different from what the post delivered, I still found it a good read because it dealt with an issue that I have thought about several times. We [...]
It’s been a while since I’ve been able to write about a shiny new toy here, but I believe we now have a service that can break the stranglehold of the holy trinity of Facebook, Google, Twitter – on this blog. Say hi to Foursquare. Towards the second half of last year is [...]
I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting space on the otherwise bare Google homepage. That would have a reach greater than perhaps most, if not all media giants. And thus I thought about [...]
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