Comments on: Brand Chats – Google & Godin http://www.manuprasad.com/blog/2009/10/brand-chats-google-godin/?utm_source=rss&utm_medium=rss&utm_campaign=brand-chats-google-godin on brands, media and social platforms Tue, 07 Feb 2012 09:47:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: | Balu | http://www.manuprasad.com/blog/2009/10/brand-chats-google-godin/comment-page-1/#comment-6678 | Balu | Thu, 01 Oct 2009 13:27:07 +0000 http://www.manuprasad.com/blog/?p=2866#comment-6678 Speaking of aggregation, I was reminded of HTTweets.. they could have done so much with it instead of creating a very sad news aggregator. I mean seriously why does a newspaper need a separate site which aggregates news? Beats me! They could have shown what their employees are tweeting about/responses to their tweets instead of showing whatever they're as of now Speaking of aggregation, I was reminded of HTTweets.. they could have done so much with it instead of creating a very sad news aggregator. I mean seriously why does a newspaper need a separate site which aggregates news? Beats me!
They could have shown what their employees are tweeting about/responses to their tweets instead of showing whatever they’re as of now

]]> By: Karthik http://www.manuprasad.com/blog/2009/10/brand-chats-google-godin/comment-page-1/#comment-6677 Karthik Thu, 01 Oct 2009 07:29:19 +0000 http://www.manuprasad.com/blog/?p=2866#comment-6677 Excellent points. Though, I heard myself asking, why do I join a (any) fan page on FB? Or start following a brand on twitter. Despite Brogan's post, I (at least) personally, join/ follow because of the brand or the person behind the brand. Definitely not for the others (like-minded, perhaps) who I saw joining/ following. For instance, if my fb timeline shows my pal joining a brand's fan page, that does make me curious and I do check that page out. But joining that is a different button altogether and is decided by my finding something of some value to me. From this perspective, I think what really matters is the kind of content created - could be by anybody - brand owners/ agencies/ total strangers - about a topic/ brand. Given that, I believe aggregators do provide solid value - if done right. HTTweets is not a good example, however. But again, as I read your last paragraph, I have a uncomfortable feeling that we may be saying the same thing... :-) Excellent points. Though, I heard myself asking, why do I join a (any) fan page on FB? Or start following a brand on twitter. Despite Brogan’s post, I (at least) personally, join/ follow because of the brand or the person behind the brand. Definitely not for the others (like-minded, perhaps) who I saw joining/ following.

For instance, if my fb timeline shows my pal joining a brand’s fan page, that does make me curious and I do check that page out. But joining that is a different button altogether and is decided by my finding something of some value to me.

From this perspective, I think what really matters is the kind of content created – could be by anybody – brand owners/ agencies/ total strangers – about a topic/ brand. Given that, I believe aggregators do provide solid value – if done right. HTTweets is not a good example, however.

But again, as I read your last paragraph, I have a uncomfortable feeling that we may be saying the same thing… :-)

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