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Monthly Archives: October 2009
Real time status
Busy with waves, of the non-Google kind. until next time, surf around and get back next week
Posted in Personal Updates
1 Comment
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Brand Equity, communication, del.icio.us, GMail, It's You, product equity, thick value, thought leaders, Yahoo
3 Comments
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading
Wavering
My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking one liners and so on. The entire activity reminded me of … Continue reading
Posted in Brand, Internet, Social Media
Tagged awesomeness, Brand Equity, Google, Google philosophy, Google Wave, thin value
3 Comments
Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -’public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and blogs, in addition to news, videos, images etc. BIP will create … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brands in Public, conversations, Facebook, Google, Google Sidewiki, Seth Godin, social media monitoring, Strategy, twitter
2 Comments




