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Archive for September, 2009

Flipping news models

Posted on September 24th, 2009 in Advertising, India, Internet

Google’s Fast Flip has been receiving quite a lot of attention these days. Based on the Google News model of aggregation and categorisation, Google has partnered with quite few sources including BBC, BusinessWeek, Washington Post, New York time, to name a few, which shows previews of their pages on Fast Flip, but looks exactly like [...]

Tags: abundance, AOL Digital City, burrp, business models, Citizen Matters, Facebook, Google, Google Fast Flip, Google News, Huffington Post, HuffPost Social News, news, newspapers, Patch, Praja, Press Display, revenue, scarcity, Strategy, Terry Heaton, The web's widening stream, twitter, Twitter Times, Yahoo Local

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Local Authorities

Posted on September 17th, 2009 in Advertising, India, Internet, Social Media

Towards the end of last year, I’d read a couple of very thoughtful posts on the subject of local networks. The first one was about how small towns had their own ways of communication and collaboration and were functioning as social networks long before technology came into the picture (actually all kinds of towns). The [...]

Tags: @tags in facebook, asklaila, augmented reality, Bangalorecoupons, Brightkite, burrp, City Search, directory services, Facebook, Facebook Connect, Google, google local, google movies, guruji, Infomedia18, Letsheadto, local networks, local social networks, location aware mobile ads, Mobile, MOBVIS, Neighbours, Offersforshoppers, Ovi Lifecasting, Ovi Maps, twitter, Twitter Connect, Twitter Local, Yelp, Zcapes

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Social deluxe

Posted on September 10th, 2009 in Advertising, Brand, Ideas, Internet, Social Media

Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was how the facet of ‘exclusivity’ could be balanced with the relatively open nature of social media, especially Facebook and Twitter. The post also highlights a couple [...]

Tags: celebrity, Generationbenz.com, Gucci, Louis Vuitton, luxury brands, Mercedes-Benz, social media marketing, Strategy, The Good Enough revolution

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Big brands, small ideas

Posted on September 03rd, 2009 in Advertising, Brand, India, Internet, Social Media

I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation titled “Your Company is a Media Company“. It talks about how the different social media [...]

Tags: analytics, Avinash Kaushik, challenges, communication strategy, fragmented media, long tail of communication, multiplicity, Print, real time, sentiment analysis, social media marketing, Strategy, Television, transparency, trendwatching, tyranny of the big idea

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b r a n t s

Free Home Delivery

Other Media

Twitterati

Archive for September, 2009

Flipping news models

Local Authorities

Social deluxe

Big brands, small ideas

Brand Keys

From manuscrypts.com

Conversations

Recent Campaigns

Guardbook

Meta