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Monthly Archives: August 2009
Bloody cool. They’ve earned it. Cheers.
Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose activities on Twitter make up this post. Since I rarely come … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged Bloody Cool, Bournville, Cadburys, Channel V, I Saw The Change, Kingfisher, On Yours, Strategy, twitter, Twitter Local
7 Comments
The changing face of search
The last week saw some frenetic activity in the online space – a few events that are not just going to cause a shift in the way we search and share online, but could possibly impact the direction in which … Continue reading
Posted in Internet, Social Media
Tagged Caffeine, Facebook, Facebook Lite, Friendfeed, Gartner hype cycle, Google Reader, iGoogle, Project Retweet, real time search, twitter
5 Comments
Paper Capers
Almost 2 months since we last discussed newspapers, so I thought its a good time to update. Rumour is that Murdoch plans to sue Google and Yahoo over news services. Fact is that he’s going to charge for news, something … Continue reading
Posted in India, Internet, Social Media
Tagged Associated Press, Chris Ahearn, Chris Anderson, Ergo, Facebook, Google, Hindu, newspapers, Nielsen Online Global Survey, NYT, Reuters, rupert murdoch, Star Player, strat, Strategy, TCS, twitter, WSJ
2 Comments
Social Office
A couple of days back, I happened to read this report by Jakob Nielsen (via RWW) on social networking on intranets, that throws light on the enterprise use of 2.0 tools. From the RWW article Neilsen’s 168-page report includes case … Continue reading
Posted in Internet, Social Media
Tagged enterprise, Jakob Nielsen, organisational culture, organisations, social business
2 Comments




