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Monthly Archives: July 2009
Reading beyond the obvious
As a regular user of Google Reader, I was happy to see that a couple of weeks back, Google deemed it important enough to carry out a few changes – a ‘like’ button, the ability to follow specific people (using … Continue reading
Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Altimeter, audiences, Axe, Engaging brands, Ford Fiesta, Kristina Horner, KS, Moods, objectivity, organisational culture, Positioning, Razorfish Social Influence Marketing, reports, Say Everything, sharing, Strategy, Sysomos, transparency, twitter, Wetpaint, youth
4 Comments
Aggregation and Segregation
The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response on the web, in spite of (or because?) their introduction stating … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Gen Y, Generation G, Morgan Stanley Report, Nielsen, segmentation, social media marketing, teens, unstructured audience
3 Comments
Revenge of the corporate website?
A few weeks back, there was a discussion on one of the LinkedIn groups I’m part of, on whether the corporate website is becoming irrelevant, and whether there was a tendency to make it more social. It was based on … Continue reading
Posted in Brand, Internet, Social Media
Tagged corporate website, Facebook, Friendfeed, Live Stream Box, Mouthshut, Skittles, twitter
1 Comment
Mob bile
Facebook recently launched Live Stream Box, which allows webmasters to stream relevant real time status updates on their site. Users can log in with Facebook Connect and post updates that will appear on facebook (their own profile as well as … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged cleartrip, Facebook, Friendfeed, Live Stream Box, mob justice, slow marketing, The Kiruba Incident, twitter
8 Comments
