Monthly Archives: April 2009

Social Connectivity

Posted on April 30, 2009 by manu prasad

Just yesterday, I read about AOL launching Social Thing for websites. Adding the service to your website gives you a navigation bar at the bottom of the page, users can sign in with their AIM/AOL/Bebo/ICQ ids and comment. They can … Continue reading →

Posted in Internet, Social Media | Tagged , , , , , , , , , , , | 2 Comments

Social Media – beyond strategy

Posted on April 27, 2009 by manu prasad

Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading →

Posted in Advertising, Brand, Ideas, Internet, Social Media | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Google noose?

Posted on April 23, 2009 by manu prasad

The A.P. will work with portals and other partners who legally license our content and will seek legal and legislative remedies against those who don’t. We can no longer stand by and watch others walk off with our work under … Continue reading →

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A plus cases on Twitter

Posted on April 23, 2009 by manu prasad

Last week, @aplusk beat @CNNbrk in the race for one million followers. In plain English, Ashton Kutcher, an actor, challenged CNN on Larry King Live – who would get to a million followers first – to prove a point that … Continue reading →

Posted in Advertising, Ideas, India, Social Media | Tagged , , , , , , , , | 4 Comments

More delicious stuff on the horizon?

Posted on April 16, 2009 by manu prasad

Social Median has been a pending site in my things-to-do list for such a long time that guilt no longer describes the feeling enough I’ve liked the concept of the site a lot, and while I’ve been following developments there, … Continue reading →

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The Facebook age

Posted on April 13, 2009 by manu prasad

Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making their dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was … Continue reading →

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“Bridging the Social Media Divide”

Posted on April 10, 2009 by manu prasad

There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge … Continue reading →

Posted in Brand, India, Internet, Social Media | Tagged , , , , | 1 Comment

@having Maggi

Posted on April 9, 2009 by manu prasad

A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so strong that I had to check it out and write a … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet, Social Media | Tagged , , , , , | 3 Comments

“What will you do when the money goes?”

Posted on April 6, 2009 by manu prasad

Even as stories abound about a Google acquisition of Twitter, Adage had a story on how Google is already making money out of tweets. According to the article, Google is offering ad units that display the client’s five most recent … Continue reading →

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