Monthly Archives: March 2009

The new media owners

Posted on March 30, 2009 by manu prasad

A few days back, I read a very interesting piece by Jeff Jarvis on ‘The Great Restructuring’, in which he talked about fundamental changes happening in the economy and society. He also talked of an economy (at least in part) … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , , , , , | 2 Comments

Sizing up

Posted on March 26, 2009 by manu prasad

Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies).  Before going further, let me clarify that this is … Continue reading →

Posted in Brand, Internet, Social Media | Tagged , , , , , | 2 Comments

Conversations in social media

Posted on March 23, 2009 by manu prasad

The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading →

Posted in Brand, Internet, Social Media | Tagged , , , , , , , , | 2 Comments

Social Deluge

Posted on March 19, 2009 by manu prasad

The last time I’d written about Bebo was a year back, in the context of AOL buying it, and a tongue-in-cheek suggestion of getting Kareena Kapoor (whose nickname is Bebo) to be the brand ambassador when they launch in india. … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , , , , , , , , , | 5 Comments

Change is here, hard cash?

Posted on March 16, 2009 by manu prasad

The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of … Continue reading →

Posted in Brand, Ideas, Social Media | Tagged , , , , , , , , , | 2 Comments

A rocky future ?

Posted on March 12, 2009 by manu prasad

The video that marked the end of Rocky Mountain News, a daily newspaper in Denver, would have a sobering effect on anyone who’s worked in the industry. The newspaper printed its final edition on Feb 27th, 55 days short of … Continue reading →

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Its complicated

Posted on March 9, 2009 by manu prasad

..and a bit long What do you do when you can’t buy a service? If you have the capability, you build it yourself. That seems to be what Facebook is up to, triggering of what would perhaps be only the … Continue reading →

Posted in Internet, Social Media | Tagged , , , , , , , , | 3 Comments

The heat is on…

Posted on March 5, 2009 by manu prasad

You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that … Continue reading →

Posted in Advertising, Brand, India | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Brands & Media Metrics

Posted on March 2, 2009 by manu prasad

Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the … Continue reading →

Posted in Brand, India, Internet, Social Media | Tagged , , , , | 4 Comments