b r a n t s

One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats were shiny new objects at some point in time)  There were a couple of wonderful posts I read in this context. The first is Rex Hammock’s [...]

There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post
Stories are personal and transformational. Stories have definition and character. Stories are history personified.
But content is cold, distant. Content [...]

While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns.
Pepsi began proceedings with its new logo, accompanied by a tagline “Every generation refreshes the world”. You can catch an entire set of [...]

This won’t be the first time I’ve written about Twitter’s revenue model, and I suspect it won’t be the last. In fact, the last time I wrote about it, it was in the context of the deal that almost happened between Facebook and Twitter. Its been a couple of months, so I thought its a [...]

When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with [...]

This week, Twitter has a rendezvous with reality. While examples of Twitter based real aid abound – Twitter has helped build a well, provided help to an abused woman and her child,  there’s a cool Social Action and TwitterFeed mashup, this is the first (that i have come across) organised global attempt to use the [...]

The best line on Chandni Chowk to China would have to be this one on Twitter by Ramesh Srivats.  It said, “I think Warner Brothers should change their name. They never warned us about CC2C”
That, and the launch of two (more) Bollywood centric websites – CineCurry, by Percept, and Big Oye, by well, BIG, and [...]

A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social networking service.
We thought the Valley intelligentsia long ago proclaimed the end of destination sites. The desire to “get people to spend more time on LinkedIn” is [...]