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Monthly Archives: February 2009
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats were shiny new objects at some point in time) There were … Continue reading
Posted in Brand, Internet, Social Media
Tagged consumer behaviour, consumer life cycle, Facebook, Friendfeed, PLC, product life cycle, Roger's bell curve, shiny new objects, twitter, web 2.0
6 Comments
Paper Money
There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post Stories are personal … Continue reading
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, … Continue reading
Posted in Advertising, Brand, India, Social Media
Tagged coke, gau-jal, I'm In, Jaago Re, Marketing with meaning, Open happiness, Pepsi, RSS, Starbucks, urine drink
3 Comments
For a few dollars more…
This won’t be the first time I’ve written about Twitter’s revenue model, and I suspect it won’t be the last. In fact, the last time I wrote about it, it was in the context of the deal that almost happened … Continue reading
Posted in Advertising, Brand, Social Media
Tagged adCause, CheapTweet, Dell, discounts, Engagement Advertising, Facebook, Facebook Connect, Facebook statistics, OAuth, protocol, real time, revenue, sales, twitter, TwitterHawk, Wiggio, Yammer
4 Comments
Brands & Associations..
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged brand association, coke, mentos, Mercedes-Benz, Slumdog Millionaire
14 Comments
Heal the world.. in 140 characters
This week, Twitter has a rendezvous with reality. While examples of Twitter based real aid abound – Twitter has helped build a well, provided help to an abused woman and her child, there’s a cool Social Action and TwitterFeed mashup, … Continue reading
Posted in India, Social Media
Tagged Live Earth, Social Action, Tipjoy, Twestival, twipple, Twitpay, twitter, Twitterfeed
1 Comment
Bollywood.. a jungle out there..
The best line on Chandni Chowk to China would have to be this one on Twitter by Ramesh Srivats. It said, “I think Warner Brothers should change their name. They never warned us about CC2C” That, and the launch of … Continue reading
Posted in Internet, Social Media
Tagged Big Oye, Blogical Conclusion, Bollywood, CineCurry, Cinema, Delhi6, Dev D, Passion For Cinema, WOGMA
2 Comments
LinkedIn…a bit more
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social networking service. We thought the Valley intelligentsia long ago proclaimed the … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged business networking, Facebook, Friendfeed, LinkedIn, twitter
9 Comments
