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Monthly Archives: January 2009
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing and transparency, are not treated with the respect they deserve. Or, … Continue reading
Posted in Brand, Internet, Social Media
Tagged Dilbert, DilbertFiles.com, Facebook, FedEx, Hotmail, James Andrews, maturity, Michael Arrington, mob justice, Scott Adams, Second Life, Social Media, social web, TechCrunch, transparency, twitter, web 2.0
6 Comments
The Long Tail of Caves
I read about the Jaipur Lit Fest, only thanks to a tweet from prolificd/roshnimo, this despite the fact that I fancy myself to be quite a voracious bibliophile. So, I wouldnt have been surprised to be asked ‘Have you been … Continue reading
Posted in Internet, Social Media
Tagged caves, information, information overload, Jaipur Lit Fest, long tail
6 Comments
Tweets w00t
I’ve never plugged plugins before, but in this case, I’ll gladly make an exception, because its so damn useful. Quite a while back, after installing the friendfeed plugin, I remember asking on Friendfeed whether there was a WordPress Plugin that … Continue reading
Citing personal reasons…
Brants has been on rented accomodation, even after the shift from wordpress to the self hosted domain, because, well, manuscrypts was always a personal blog. And an extension of that just wasnt enough for Brants. Thats how we now have … Continue reading
Posted in Blog Updates
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News out of the paper
Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used … Continue reading
Posted in Advertising, India, Internet
Tagged Big Buzz, burrp, Google, HP, IAMAI IMRB report, Ice Rocket, Mobile, Mutiny, News Mixer, news subscription, Newspaper, Tabbloid, The Printed Blog, Tweet News, vernacular newspapers
2 Comments
Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to … Continue reading
Posted in Advertising, Brand, Social Media
Tagged Burger King, Facebook, Facebook Connect, LinkedIn, Pizza Hut, social media marketing, Whopper Sacrifice
6 Comments
Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, … Continue reading
Posted in Brand, India
Tagged CSR, environment, Havas Media, Mobile, Motorola, Nokia, Recycling
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Web 2.0 and transience
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged CoTweet, social media marketing, Tata Sky, twitter, web 2.0
2 Comments
A brand is a …….. the search is on
A few days back, Manish had an extremely interesting post titled ‘Image vs Algorithm’. It questions the relevance of ‘brand image’ in a scenario where people just ‘do a google’ when they need information about a product or brand.Yes, I … Continue reading
Authority doesn’t figure
The measurement of social media, or rather the lack of it, is a topic that promises to be carried over to 2009 too. I shared this article last week on Twitter, because i felt it voiced most of what I … Continue reading
