aritra: thats a perspective too

A person’s linguistic preferences are a complex construct shaped by, possibly amongst others:

1. one’s own linguistic adeptness (read, write, understand but above all, instinctively think in a language),

2. aspirations of linguistic fluency, hence desire to use more of one language over another in a given context (my Bulgarian housekeeper speaks with me in English and is glad when I correct her but at home, she is keen to preserve her son’s ability to speak Bulgarian by watching only Bulgarian TV – never mind how it will influence the son’s fluency in English; another example is ethnicity based groups in larger groups e.g. a Dutch students’ group at Harvard Business School, to which a friend of mine belongs posts pictures on FB and the conversation is almost entirely in Dutch because it suits the context.)

3. choices of language available in the quotidian life (it won’t help me much if I insist on speaking German in a restaurant in Britain although with the growing number of Polish and other East European serving staff, it is a distinct possibility!),

4. interest in consuming versus creating content (I am keen on Hindi poetry and cannot always find good anthologies in India. However there are encyclopedic sites on the web where I can read this content. However as a blogger, I feel typing in Hindi with its ‘shirorekha’ and ‘matra’ and complex words such as ‘ksh’ is not easy and I am sure the same can be said of Dravidian languages),

So what are the choices for a business? In simple terms – an intimate understanding of one’s consumer base, the willingness and ability to invest in linguistic adaptation.
PS: This comment comes from a post in ‘drafts’ and now I am compelled to publish it. Amazing how much ‘synchronicity’ in drifts of thought exists and can be found through the web

For everything else .. english should be the preferred way .

It seems more of a marketing gimmick than a required feature .

-Nikhil
PS:Weblokam is closing down,rite?