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Monthly Archives: December 2008
BoT – Brands on Twitter
A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests … Continue reading
Posted in Brand, Social Media
Tagged blogger endorsement, credibility, organisations, social media marketing, twitter
7 Comments
Connecting people
It might be time for Nokia to rethink that line, thanks to the following recent launches- Google Friend Connect and Facebook Connect, both of which offer data portability across sites which have implemented the services. It got me thinking about … Continue reading
Posted in Internet, Social Media
Tagged anonymity, Disqus, Facebook, Facebook Connect, Google, Google Friend Connect, identity, Orkut, twitter
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Minding Languages
A few days back, Ajit Balakrishnan, CEO of Rediff.com, stated that there is no evidence from the last ten years of the internet business that users want online content in Indian languages. He cited the example of Rediffmail, which is … Continue reading
Talking Shop
My post last week- on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities they would start/be part of. To begin with, perhaps there would … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brand Adda, Get Satisfaction, Ibibo, LinkedIn, Meetsee, organisational culture, Socialcast, transparency
1 Comment
@ the friends within followers
Sometime back, I’d written about micro ambassadors, where I’d also touched upon the long tail of twitter influence that is made up by individual users, and marketing opportunities therein. I read a few posts recently that made me think on … Continue reading
Posted in Advertising, Internet, Social Media
Tagged Alltop, HP, revenue, Tweetstats, twitter, twitter study, Twittgroups
4 Comments
A TVC viral ?
Some of you might remember this ad of Bajaj for their 125 cc bike . It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. … Continue reading
The Construct of Communities
The initial version of Blogger enabled communities only through comments. And it did enable it quite well, as my other blog would validate. A lot of the people who comment there have been doing so for years now, and some … Continue reading
Change we need?
Considering the nature of the post, its a bit of paradoxical way to start. But it is the place the thought started – Dina’s post on The Paradox of the Wisdom of Crowds. It made me look at the way … Continue reading
Local Social Networks
I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location … Continue reading
