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Monthly Archives: November 2008
Hail Whale
…and as the world watched with bated breath, Twitter said ‘no deal‘ to Facebook. The primary reasons cited were the worth of Facebook stock (which was a key component in the payment) and the fact that Twitter wanted a shot … Continue reading
Posted in India, Internet, Social Media
Tagged CityTweets, Facebook, JustTweetIt, Media, Qwitter, Splitweet, Tiwtrratr, Tweader, Tweeple Twak, TweetBeep, TweetScribe, twitter, TwitteRel, TwitWall
3 Comments
Bigg Loss?
At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping that they’d not stick to obvious brand placement and make themselves … Continue reading
Posted in Advertising, Brand, India
Tagged Airtel, Bigg Boss 2, Chevrolet, Dettol, Fevicryl, In.com, Kinetic Pleasure, Mainland China, Max Newyork, product placement, Strategy, Vanish
15 Comments
Twitt…er, pay?
Would you pay for Twitter?’, a very good question, asked by Walt Ribeiro, at his blog. It made me think, and I came to the conclusion that I’d pay (though it all depends on the price). Apparently, I’m in a … Continue reading
Posted in Internet, Social Media
Tagged Facebook, freemium, Friendfeed, Google, google economy, Kwippy, Magpie, Media, revenue, socialtoo, Strategy, Twitpay, twitter, twitter image
5 Comments
Web 2.0 and the need for a direction…
I’d written briefly about the changing nature of blogging earlier, as part of another post, and since that’s a constantly evolving subject matter, I thought this would be a good time to add on to it. A good time, because … Continue reading
Posted in Internet, Social Media
Tagged blogosphere, Google, Google Friend Connect, Mixtt, Sixtent, Twingr, twitter, Zahdoo
4 Comments
Micro Ambassadors
The recent twitterguru polls conducted by itwote was a neat social experiment. The idea was to choose the person on twitter (in India) most loved by all. In that sense, the number of followers a person had or the number … Continue reading
Posted in Brand, Internet, Social Media
Tagged afinito, dasvidaniya, micro ambassadors, microblogging, orbius, twitter
6 Comments
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Intel, ROI, social media marketing
4 Comments
Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal video revorder, that allows you to pause, record and rewind Live … Continue reading
Posted in Advertising, India, Internet
Tagged Aamir Khan, Big TV, Bigflix, Clearleap, DTH, Endemol, Gul Panag, MSN, NDTV Lumiere, Netflix, Strategy, Tata Sky, Tata Sky Plus, TiVo
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Dido and Social Media – Rock On !!
At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i … Continue reading
Posted in Advertising, India, Internet, Social Media
Tagged dido, Facebook, Mumbai, music, safe trip home, social media marketing
3 Comments




