Monthly Archives: October 2008

Apperception- LinkedIn

Posted on October 31, 2008 by manu prasad

Apperception – The process whereby perceived qualities of an object are related to past experience. Last week, I’d written about some developments in the business networking/enterprise web2.0 space. To make the scenario even more interesting, LinkedIn announced the launch of … Continue reading →

Posted in Internet, Social Media | Tagged , , , | 2 Comments

Making it Really Simple

Posted on October 29, 2008 by manu prasad

Forrester has a new study ‘What’s holding RSS back?’ According to the report, RSS usage is at 11%, and most people don’t use it because they can’t see its relevance in their lives. You can get some good snapshots of … Continue reading →

Posted in Internet | Tagged , , , , , | 1 Comment

Corporate Talk

Posted on October 27, 2008 by manu prasad

I’ve always maintained that social media has this uncanny way of stripping the veneer of most entities – be it people, products or organisations. At one point of time, Mouthshut used to be my preferred destination for user reviews. All … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , , , , , , , , , | 6 Comments

Where’s the movie tonight?

Posted on October 24, 2008 by manu prasad

Google has been struggling to get some money out of You Tube for sometime now, and a few days back,  introduced ‘Paid Search’ in You Tube. They appear on the right hand of the page and one small image and … Continue reading →

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Don’t shoot the messenger….yet

Posted on October 22, 2008 by manu prasad

A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days … Continue reading →

Posted in Advertising, Ideas, India, Internet, Social Media | Tagged , , , , , , | 3 Comments

Everybody, Friendfeed, right now!!

Posted on October 20, 2008 by manu prasad

In a way, Friendfeed’s latest offering has revolutionised my usage of social media services. My experiments with FF had been limited since Twitter used to give me a fair amount of good conversations on various subjects of interest – from … Continue reading →

Posted in Ideas, Internet, Social Media | Tagged , , , , , , | 4 Comments

Remote Control

Posted on October 17, 2008 by manu prasad

It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and had the ‘See you at home’ and the red couch in … Continue reading →

Posted in Advertising, Brand, India | Tagged , , , , , , , | 3 Comments

Locally cold, globally cool

Posted on October 15, 2008 by manu prasad

Like I commented here,  my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , , , , , , , , , | 2 Comments

Creating Super Brands

Posted on October 13, 2008 by manu prasad

Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and three different scenarios, it shows the typical position of an older … Continue reading →

Posted in Advertising, Brand, Internet, Social Media | Tagged , , , | 3 Comments

Social Branding (3 of 3)

Posted on October 10, 2008 by manu prasad

I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with … Continue reading →

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