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Monthly Archives: September 2008
Crowdsourced Startups
To confess, the thought originated more from a textual perspective than a conceptual one. But it made me think, and so I shared it on twitter a couple of days back – “do many startups fail because they start up? … Continue reading
Posted in Ideas, India, Internet, Social Media
Tagged crowdsourcing, investors, Rang De, startups, VC
2 Comments
Social Factories
What self respecting social media blog could let the Facebook redesign slip by without a post dedicated to it. Now is a good time considering that Mark Zuck has deemed that we shut down our silly protests and just accept … Continue reading
The new brand ambassador – you
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend Connect. It means that you can use your Orkut/GTalk id to … Continue reading
Posted in Brand, India, Social Media
Tagged AdBhai, BazaarVoice, CityVoter, Facebook, GoodRec, Google Friend Connect, HUL, Notches, PopCuts, Skimbit, social shopping, Tribe Smart, TurnTo, twitter, Unilever
3 Comments
Yodel Tales
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did … Continue reading
In the news
Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving … Continue reading
Posted in India, Internet
Tagged GateHouse Media, Google, Google Malayalam News, In.com, Kindle, Newspaper, NYTimes, WAN, Web18, WSJ, Yahoo
6 Comments
Cause and Effects
Sometime back I’d written about the potential of the net, and especially the latest community version to do good to humanity. One of the startups that was presented at TC50 (had written about TC 50 in the last post) was … Continue reading
Posted in Brand, India, Social Media
Tagged Cadence, Cause, CauseCast, Charity, DignitySecondCareers, Give India, Helpage, HelpBihar.in, ICICI Prudential, Kiva, Microcredit, Microfinance, Philanthropy, Philips, Quasar, Rang De, TechCrunch50
4 Comments
Twitter – the official version
There were some pretty interesting new things that came out at TechCrunch50 last week. TC50 was a conference that took place from September 8-10, 2008 where 52 of the ‘best’ startups were launched in front of an audience that consisted of … Continue reading
Posted in Internet, Social Media
Tagged Dwigger, Fidj.it, LinkedIn, microblogging, organisational culture, TechCrunch50, Tweetburner, Twiggit, twitter, Twitterise, Yammer
8 Comments
Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged brand accretion, Google, Idea, long tail, new media, NIIT, Orkut, social media marketing, The Joker, Warner
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Talk of the Town
A while back I’d read about Burrp, which started out as a great restaurant reviews site, expanding into lifestyle events - Art, Dance, Fashion, Film, Fairs & Festivals, Theater, and so on. Check out the entire bunch here. They’d also added … Continue reading
Posted in India, Internet, Social Media
Tagged A Place to Dine, burrp, Buzzd, buzzintown, city, Doodle, Funpiper, Fwix, Grubhogs, Local Search, MyToday, yulop, Zipiko
6 Comments
Twitter Updates
While the last post covered some ground in terms of social media, an entity which was conspicuous by its absence was Twitter, perhaps the social media tool that I use the most, these days. From sharing my anguish at Raikkonen … Continue reading
Posted in Advertising, Internet
Tagged 12seconds, 15s, Cherp, CNN, Lazy Tweet, Strategy, TweetRemote, Twiggit, Twittad, twitter, Twitterise, Viddler
2 Comments




