Comments on: Virtual Fourth Estate http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/?utm_source=rss&utm_medium=rss&utm_campaign=virtual-fourth-estate rants on brands..and social media Thu, 02 Sep 2010 04:32:10 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: In the news | brants http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5801 In the news | brants Mon, 22 Sep 2008 04:49:55 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5801 [...] the news Sep.22, 2008 in India, Internet Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their [...] [...] the news Sep.22, 2008 in India, Internet Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their [...]

]]> By: manuscrypts http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5807 manuscrypts Sun, 31 Aug 2008 07:30:57 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5807 @mukund no problem, i think i was stunned for a moment, thats all :D … once again, the first thing is that this was not a newspaper death knell post.. when i see rediff way above indiatimes, i feel a better play of TOI online could have made a reversal possible.. i was trying to say that newspapers need to be ready, and give the digital medium due consideration, which they are not doing currently.. if any newspaper, ‘investing’ thousands of crores on printing machinery, and with a great brand equity offline, cannot bring that equity online at this juncture, when the net is poised to take off in India, i believe its not doing justice to itself, its not being future proof.. now, i went through the link, i repeat, circulation is increasing, though the relatively high percentages are also because of a large number of new players, and old players in new markets.. newspaper sales (circulation, as recorded by abc) is different from readership (as recorded by irs, nrs).. the former is a relatively easy thing to do.. the best example is deccan chronicle in chennai.. high circulation, low readership, because they ‘dump’ copies on vendors… you might have possibly experienced the same here, when a vendor forces a paper on you, even if you dont want it, and perhaps doesnt even bill it to you… so you become a buyer, but not necessarily a reader.. if you want, i shall send you the abc and irs figures, so you can analyse the difference… balu: first, what is my point? where have i said that tomorrow you might not get your newspaper because they have become extinct? Where have i talked about revenues, or readership for that matter? if the reference is to mobile vs newsprint, compare the total rise in circulation… with a base of about 99 million copies, the annual growth is about 12%..http://www.wan-press.org/article17377.html.. that makes it about 12 million per annum, mobile figures are 9.22 million per month… while they may not be high end gprs enabled phones, news after all is just an sms away.. now please see the reply to mukund above on readership vs circulation… as for my point, it was only that newspapers need to use the digital space more smartly, guess i really didn’t get it across.. @mukund no problem, i think i was stunned for a moment, thats all :D … once again, the first thing is that this was not a newspaper death knell post.. when i see rediff way above indiatimes, i feel a better play of TOI online could have made a reversal possible.. i was trying to say that newspapers need to be ready, and give the digital medium due consideration, which they are not doing currently.. if any newspaper, ‘investing’ thousands of crores on printing machinery, and with a great brand equity offline, cannot bring that equity online at this juncture, when the net is poised to take off in India, i believe its not doing justice to itself, its not being future proof.. now, i went through the link, i repeat, circulation is increasing, though the relatively high percentages are also because of a large number of new players, and old players in new markets.. newspaper sales (circulation, as recorded by abc) is different from readership (as recorded by irs, nrs).. the former is a relatively easy thing to do.. the best example is deccan chronicle in chennai.. high circulation, low readership, because they ‘dump’ copies on vendors… you might have possibly experienced the same here, when a vendor forces a paper on you, even if you dont want it, and perhaps doesnt even bill it to you… so you become a buyer, but not necessarily a reader.. if you want, i shall send you the abc and irs figures, so you can analyse the difference…

balu: first, what is my point? where have i said that tomorrow you might not get your newspaper because they have become extinct? Where have i talked about revenues, or readership for that matter? if the reference is to mobile vs newsprint, compare the total rise in circulation… with a base of about 99 million copies, the annual growth is about 12%..http://www.wan-press.org/article17377.html.. that makes it about 12 million per annum, mobile figures are 9.22 million per month… while they may not be high end gprs enabled phones, news after all is just an sms away.. now please see the reply to mukund above on readership vs circulation… as for my point, it was only that newspapers need to use the digital space more smartly, guess i really didn’t get it across..

]]> By: Balu http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5806 Balu Sun, 31 Aug 2008 07:30:31 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5806 Manu, I don’t agree to your point at all.. Internationally speaking, may be you make sense but in India no ways. There is more than enough adverting money around to keep newspapers alive. Talking about readership, I haven’t heard of subscription figures falling, I just see it going through the roof! Guess I wrote everything I had to, here http://chupchap.wordpress.com/2008/06/07/bloggin-vs-treditional-media/ Manu,
I don’t agree to your point at all.. Internationally speaking, may be you make sense but in India no ways. There is more than enough adverting money around to keep newspapers alive. Talking about readership, I haven’t heard of subscription figures falling, I just see it going through the roof!
Guess I wrote everything I had to, here
http://chupchap.wordpress.com/2008/06/07/bloggin-vs-treditional-media/

]]> By: Mukund Mohan http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5805 Mukund Mohan Sun, 31 Aug 2008 07:29:55 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5805 This piece of news is not consistent with the trends you point to about losing newsprint readers. http://www.dancewithshadows.com/media/print-media-sales.asp This piece of news is not consistent with the trends you point to about losing newsprint readers.
http://www.dancewithshadows.com/media/print-media-sales.asp

]]> By: Mukund Mohan http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5804 Mukund Mohan Sun, 31 Aug 2008 07:29:33 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5804 Manu I meant the smoking in jest. (as in I was trying to be funny) but it does not come off well online :) Manu I meant the smoking in jest. (as in I was trying to be funny) but it does not come off well online :)

]]> By: manuscrypts http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5803 manuscrypts Sun, 31 Aug 2008 07:29:06 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5803 have posted my response there… the point of concern was more on how newspapers are not considering a mindset change.. Indiatimes (with their entire print media backend) is at #7 in the comscore list - http://www.comscore.com/press/release.asp?press=2341 My point is that much more is possible from the print medium if only they’d consider the internet and its potential… have posted my response there… the point of concern was more on how newspapers are not considering a mindset change.. Indiatimes (with their entire print media backend) is at #7 in the comscore list – http://www.comscore.com/press/release.asp?press=2341 My point is that much more is possible from the print medium if only they’d consider the internet and its potential…

]]> By: Mukund Mohan http://www.manuprasad.com/blog/2008/08/virtual-fourth-estate/comment-page-1/#comment-5802 Mukund Mohan Sun, 31 Aug 2008 07:28:40 +0000 http://www.manuscrypts.com/brants/?p=246#comment-5802 I think you are wrong on this one. Newspapers (regardless of newsprint costs) are here to stay in India for a LONG time. I posted some reasons why on my blog. I think you are wrong on this one. Newspapers (regardless of newsprint costs) are here to stay in India for a LONG time. I posted some reasons why on my blog.

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