Monthly Archives: August 2008

Communities and Brandstreams

Posted on August 29, 2008 by manu prasad

Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, I believe the brand will also act as a starting point … Continue reading →

Posted in Advertising, Brand, Social Media | Tagged , , , , | 5 Comments

Virtual Fourth Estate

Posted on August 27, 2008 by manu prasad

A few articles that have to do with newspapers caught my attention in the last couple of weeks. One was the fact that Instablogs, is doing something I desperately wished it would do – opening the network for external blogs. … Continue reading →

Posted in India, Internet | Tagged , , , , , , , | 7 Comments

Face it

Posted on August 25, 2008 by manu prasad

After the not-so-great response to Facebook’s Beacon ads, it was interesting to watch how Facebook would deal with the advertising and the issue of privacy. In an Indian context, according to the latest Comscore figures, Facebook ranks sixth in terms … Continue reading →

Posted in Advertising, Brand, Social Media | Tagged , | 1 Comment

Its just getting bigger…

Posted on August 22, 2008 by manu prasad

A big news earlier this week was the launch of Big TV, with 20 channels to be launched – music, movie, lifestyle, regional..according to this article from some time ago.  (via medianama) Right at the bottom of the article is … Continue reading →

Posted in Ideas, India, Internet | Tagged , , , , , , , | 8 Comments

Organisational Chats

Posted on August 20, 2008 by manu prasad

There was a very interesting post over at WATBlog, on whether Indian companies should provide employees the freedom to engage online. The advice to organisations is to at least listen to the conversations happening about them, since these conversations will … Continue reading →

Posted in Internet | Tagged , , , | 3 Comments

e-Tales

Posted on August 18, 2008 by manu prasad

An India e-commerce study done late last year by IAMAI-IMRB pegged the industry to reach Rs.9210 crores by the end of 2007-08. In this, the etailing market is expected to have a share of Rs.1105 crores. The study also gives … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , | 5 Comments

Tweetorial

Posted on August 15, 2008 by manu prasad

I’ve been seeing several sites recently trying to take the online offline – ActiveCiti, MeetUp, to a certain extent AroundMe, but I wonder if any of them would ever get the kind of enthusiasm that the recent tweet up in … Continue reading →

Posted in Brand, Internet, Social Media | Tagged , , , , , , | 2 Comments

Community Opportunities

Posted on August 13, 2008 by manu prasad

While BBS and IRC could technically be called communities, I’d still consider my first major experience with a community to be blogging. It wasn’t the kind of social communities that we see now, this was more a set of people … Continue reading →

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Leaps of faith

Posted on August 11, 2008 by manu prasad

The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand aiming for the best, and looking out for cutting edge technology, … Continue reading →

Posted in Advertising, Brand, Ideas, India | Tagged , , , , | 9 Comments

Linkin Parks

Posted on August 8, 2008 by manu prasad

I’ve been a fan of del.icio.us for a long time, and was extremely happy with the plug-in they’d made for FF3.  Although this offers a perspective of people who don’t bookmark, I’ve found the idea of a taggable, online database … Continue reading →

Posted in Internet, Social Media | Tagged , , , , , , , , , , , | 2 Comments