Monthly Archives: July 2008

Lose-Lose Situation

Posted on July 31, 2008 by manu prasad

That, I believe is what Hasbro and Scrabulous have gotten each other into. In case you guys have been tardy and not playing Scrabulous on Facebook, Scrabulous, a popular app on Facebook, modeled on Scrabble – the board game, has … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , , , , | 4 Comments

Mark Up Pricing?

Posted on July 30, 2008 by manu prasad

It’s been just over a month since Facebook wrested the #1 position from MySpace in terms of unique visitors to the site. That’s in spite of being only about half of MySpace in terms of traffic and having to deal … Continue reading →

Posted in Brand, Social Media | Tagged , , , | Leave a comment

Comic Trip

Posted on July 29, 2008 by manu prasad

Towards the end of last year, there was some frenetic activity in the Indian comic space. Since Amar Chitra Katha and Tinkle are among the wonderful things that are an intrinsic part of my childhood memories, I thought a post … Continue reading →

Posted in Brand, India, Internet | Tagged , , , | 5 Comments

Welcome to the Dark Site

Posted on July 28, 2008 by manu prasad

The story of the day has been Cuil (pronounced Cool), a new search engine. So, what was so special about this that everyone sat up and took notice? Well, for starters, it has to do with the starters. (okay, bad … Continue reading →

Posted in Internet | Tagged , , , , | 1 Comment

Brand Manager 2.0

Posted on July 24, 2008 by manu prasad

Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also a great read on the same subject. The one line take-out … Continue reading →

Posted in Brand, Internet | Tagged , , | 11 Comments

Any Ideas?

Posted on July 23, 2008 by manu prasad

Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, I realised how fickle competitive advantages really are. It also reminded … Continue reading →

Posted in Advertising, Brand, Ideas, India | Tagged , , , , | 3 Comments

Marching to different beats

Posted on July 22, 2008 by manu prasad

I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates etc on news channels, and more importantly, the reality shows, are … Continue reading →

Posted in Ideas, India, Internet, Social Media | Tagged , , , , , , , | Leave a comment

One Stop Shops

Posted on July 21, 2008 by manu prasad

I’ve always had a soft corner for Rediff, perhaps because, once upon a time, it was the site that led me to new things on the internet. First it was email, and though I had the eudora and usa.net and … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , | 3 Comments

Buzz Off

Posted on July 17, 2008 by manu prasad

Even after building an entire army of twitter tools, the mania still continues. Hopefully its only a matter of time before the tweeding happens Meanwhile, this is a fairly good top 5 list. And since we have a new player … Continue reading →

Posted in Internet, Social Media | Tagged , , , | 1 Comment

Tata Shy?

Posted on July 16, 2008 by manu prasad

I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain … Continue reading →

Posted in Advertising, Brand, Ideas, India, Social Media | Tagged , , , , , , | 6 Comments