b r a n t s

Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his posts, i think he is a natural. And even if this is true, he’s doing [...]

Branded networks, that’s what the new property from Nautanki.tv (read the comments section) YouTopia is going to be. (via agencyfaqs). Update -  This is going to be called spaces, and is still under development.
The rationale is that since brands, especially in a nascent market like India,  may not want to invest in the infrastructure thats [...]

Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about brands including an RTI clause in their charter, and anyone from a stakeholder (thats including consumers) to competition being able to demand answers from the company/brand [...]

Lamenting about the state of the internet in india is second and sometimes even first nature for this blog. This was the last major rant. It usually surprises me that even with India’s growth story and the obvious uses of the internet, our internet penetration is languishing in single digits. Yes, we have infrastructural issues, [...]

I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog ) in this post, where i talked about brand ambassadors for mobile handsets, among other things. But we’re not going [...]

No, don’t go away, this is not a tech post.  And stop sniggering, one day I will write a tech post.  Hell, if Laloo can blog…There’s been a spate of celebrity blogs recently – started perhaps with Aamir Khan, then Big B, Salman Khan and a couple of days back, Karan Johar. The fad, I [...]

I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged from the numero uno position by Nokia, no mean task, that, and it is a [...]

I came across this today – a local site for Kolkata – I Love Kolkata.com, powered by the ABP group. The site for Kolkata Mirror had been launched a while back, though the paper itself has not been launched in the market. The first two pages of a google search threw up only one other [...]

For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as absolutes go, its a mere 2% in the overall media spend. And with the total [...]

Its been a while since 1983. 25 years, and as the car maker which transformed the Indian automobile scene with their very first car in that year, its reason enough to celebrate. And the new TVC does justice to that. From the now almost extinct original Maruti 800, which was a bestseller till 2004, to the Swift, [...]