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Monthly Archives: June 2008
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Big Adda, Big B, brand ambassadors, transparency
4 Comments
The Stage of Conversation
Branded networks, that’s what the new property from Nautanki.tv (read the comments section) YouTopia is going to be. (via agencyfaqs). Update - This is going to be called spaces, and is still under development. The rationale is that since brands, … Continue reading
Posted in Brand, Social Media
Tagged Combo, Facebook, Flock, Friendfeed, Minggl, Ning, twitter, YouTopia
4 Comments
Opacity
Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about brands including an RTI clause in their charter, and anyone from … Continue reading
The Middle Path
Lamenting about the state of the internet in india is second and sometimes even first nature for this blog. This was the last major rant. It usually surprises me that even with India’s growth story and the obvious uses of … Continue reading
Mo Brand Ambassadors
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog ) in this post, where i talked … Continue reading
Posted in Advertising, Brand, India
Tagged Aamir Khan, Abhishek Bachchan, Brand ambassador, Monaco, Motorola, Reynolds, Sachin Tendulkar
3 Comments
Ad-vanced Processing
No, don’t go away, this is not a tech post. And stop sniggering, one day I will write a tech post. Hell, if Laloo can blog…There’s been a spate of celebrity blogs recently – started perhaps with Aamir Khan, then … Continue reading
Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged … Continue reading
Local Portals
I came across this today – a local site for Kolkata – I Love Kolkata.com, powered by the ABP group. The site for Kolkata Mirror had been launched a while back, though the paper itself has not been launched in … Continue reading
Posted in India, Internet
Tagged ABP, CalcuttaWeb, CNN, CNN IBN, ILoveKolkata, Kolkata Mirror, Newspaper, Telegraph, User Generated Content
2 Comments
Mobilisation
For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as … Continue reading
Driven
Its been a while since 1983. 25 years, and as the car maker which transformed the Indian automobile scene with their very first car in that year, its reason enough to celebrate. And the new TVC does justice to that. From the … Continue reading
