There’s a very interesting post I read at WATBlog, interesting because while I’ve been thinking about it, I’ve not been able to put my finger on it correctly. Harshil, in his article has, and while he’s not answered his questions by way of solutions, the issues that have been raised are quite fundamental.
To summarise, it’s [...]
I’d written a post earlier on local sites. Happened to come across another one yesterday. Its called indiashines.com.
To summarise what the PR note had to say about the site, the need gap identified is a social network plus site which understands the “diverse language, cultural and regional requirements” needs and one that’s therefore customised to Indian [...]
Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs.
Like I commented there, I’m still trying to understand why they are (seemingly) adamant about not leveraging their existing properties in print, on a new media platform. [...]
Despite myself, and despite ‘knowing’ the result, I actually sat down and watched the entire finale of MTV Roadies 5.0!! No, please don’t judge me, even when i say that i was completely engrossed and matched the MC, BC, F*** (for the tasks) that the participants indulged in, much to my wife’s annoyance, i think. [...]
The concept of product lifecycles is a pretty old one. I’ve read a few articles on brand lifecycles too, like this one. But something I’ve been thinking about recently is the customer lifecycle. I’ve been googling a bit and found a few notes like this and this, but that doesn’t quite say what i had [...]
A long time back, I’d written a post on Reliance’s (the Anil version) plans and how they could end up making one huge value proposition. At the time of writing that post, there was an entity called BigFlicks. Though that sounded like a cricket shot description, its actually a DVD rental and video download service, [...]
Read a very interesting argument yesterday here on how an online community is different from a group on a social network, or is it?
As i commented there, while Orkut definitely works as a way to rekindle those school crushes/ get in touch with those long lost friends, Facebook goes beyond that, thanks to its applications. [...]
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely.
I had a similar experience with an entity i wrote about (like a lot of other people did) a few days back – in.com. Like I’d mentioned, I skipped the mobile [...]
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly discovered penchant for ruffling feathers. Whether its the name of his dog or his lyrics which was supposedly making fun of Salmaan, his blog is almost [...]
On one hand, i see the TV media guys, sprucing up their websites to improve engagement with users. On the other hand, I also read about how they are sharing content with pure play internet channels. I guess it will be a while before we see exactly how TV and internet will co-exist and still [...]
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