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Monthly Archives: May 2008
Social Media Marketing/ DM 2.0
There’s a very interesting post I read at WATBlog, interesting because while I’ve been thinking about it, I’ve not been able to put my finger on it correctly. Harshil, in his article has, and while he’s not answered his questions … Continue reading
India Still Shining
I’d written a post earlier on local sites. Happened to come across another one yesterday. Its called indiashines.com. To summarise what the PR note had to say about the site, the need gap identified is a social network plus site … Continue reading
Posted in India, Social Media
Tagged Indian startup, Indiashines.com, Tolmolbol, Yahoo Local
2 Comments
Peer Pressure?
Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs. Like I commented there, I’m still trying to understand why they … Continue reading
Posted in Brand, India, Internet
Tagged Magic Bricks, Peer Power, Times Ascent, Times Jobs, Times Property, Yolist
3 Comments
Empty V ?
Despite myself, and despite ‘knowing’ the result, I actually sat down and watched the entire finale of MTV Roadies 5.0!! No, please don’t judge me, even when i say that i was completely engrossed and matched the MC, BC, F*** … Continue reading
Brand recycles
The concept of product lifecycles is a pretty old one. I’ve read a few articles on brand lifecycles too, like this one. But something I’ve been thinking about recently is the customer lifecycle. I’ve been googling a bit and found … Continue reading
So, whats the big picture?
A long time back, I’d written a post on Reliance’s (the Anil version) plans and how they could end up making one huge value proposition. At the time of writing that post, there was an entity called BigFlicks. Though that … Continue reading
The Virtual Address
Read a very interesting argument yesterday here on how an online community is different from a group on a social network, or is it? As i commented there, while Orkut definitely works as a way to rekindle those school crushes/ … Continue reading
Don’t call us, we’ll call you…
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar experience with an entity i wrote about (like a lot of … Continue reading
Posted in Brand, India, Internet
Tagged flipkart, gobookshopping, In.com, Indian startup, Rediff, Strand
3 Comments
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly discovered penchant for ruffling feathers. Whether its the name of his … Continue reading
Zoom In
On one hand, i see the TV media guys, sprucing up their websites to improve engagement with users. On the other hand, I also read about how they are sharing content with pure play internet channels. I guess it will … Continue reading
