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Monthly Archives: April 2008
That used to be my brand?
Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have just joined the party, maybe because the increasing incomes have forced … Continue reading
Pro Social
No, this is not about me being gung ho about social networks, this is more about job search portals and social networks for business, specifically LinkedIn. The context is that i saw a huge ad of Shine (HT’s new jobsite) … Continue reading
Interesting Times
All my favourite sites absolutely trashed Indiatimes’ attempts at social networking – ITimes. I didn’t log into the site myself, and I doubt if i will, until either something drastic happens to facebook or itimes brings in such a revolutionary feature … Continue reading
The future of the Internet in India
is mobile. That’s a feeling I’ve been getting for quite sometime. Take a look at the figures Internet – 46 million according to the iCube report 2007 Mobile – 250 miilion, according to TRAI I read two articles today which pushed … Continue reading
Social Icing
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of ads and virtual goods. However, as the chart below will show … Continue reading
Evolution, or is it?
I read a couple of posts which made me think about this issue – social media’s role in the human mind’s evolution. What started out on a tangential note here (tangential only because of the context change, on its own its … Continue reading
Sab Kuch Mobile main?
A few days back, it was announced that Airtel and Google had come together to launch Airtel Live. Since I’ve not been there myself, I’ll take their word for it in terms of quality and the value for customers. Sometime … Continue reading
Fooling around
Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on print is becoming quite stale which its bound to be since … Continue reading
