Monthly Archives: April 2008

On the right track

Posted on April 30, 2008 by manu prasad

Saw the new Fastrack TVC on air -  Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to follow, simply because i feel that somewhere they’ve got the pulse … Continue reading →

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Who let the dog out?

Posted on April 24, 2008 by manu prasad

When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media … Continue reading →

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IPL – Can we have some cricket please?

Posted on April 23, 2008 by manu prasad

Notice, that its not a break from cricket. Mine is almost a contrarian stance from the cricket pundits as well as a section of the players and viewers who feel there’s too much of cricket on TV. To me, the latest … Continue reading →

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Desi Onion

Posted on April 22, 2008 by manu prasad

Quite a while back, after several months of ‘The Onion’ fandom, I wanted to start a similar site for India. Well, if not a site, at least a blog. In fact i even squatted on the blogspot url – ‘pyaaz’. … Continue reading →

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Reach out

Posted on April 21, 2008 by manu prasad

Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast catching up. Internet is still fighting to touch 2%. Meanwhile, something … Continue reading →

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EnGROSSment

Posted on April 18, 2008 by manu prasad

Yesterday’s, and for that matter today’s big story has been the apparent ’Daraar’ in the Malaika-Arbaaz marriage, and the subsequent revelation that it was some sort of half baked PR gimmick for a skin cream. Poor Mumbai Mirror had to even apologise … Continue reading →

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Appy times

Posted on April 17, 2008 by manu prasad

And that much talked about day is finally here. The Orkut applications have started their invasion. When I logged in today, what do is see beneath my daily fortune – ‘New! Add applications and customize your profile with songs, games … Continue reading →

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Social Panchvi Pass

Posted on April 16, 2008 by manu prasad

A few days back, Dhanashree pointed me towards a new app on Facebook. This is based on the about-to-start show on Star Plus ‘Kya Aap Paanchvi Pass se tez hain’ ( which is the desi version of ‘Are you smarter … Continue reading →

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Share Market

Posted on April 15, 2008 by manu prasad

The success of youtube and the mega deal had spawned a lot of wannabe sites locally – Apna Videos, Video Dubba, Desi Lassi etc. There was even one called SuckooBai, though i don’t know its current status. A fairly comprehensive … Continue reading →

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Ménage à trois ?

Posted on April 14, 2008 by manu prasad

And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of fanfare, and has succesfully provoked two of its three resident English … Continue reading →

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