Archive for March, 2008

haath se nahi jaana chahiye is what a lot of guys seem to be thinking about social networking. During a movie interval, I happened to see an ad which asked me to go to Bangalore’s very own social networking site – moqqa.com. While the communication still lost out to Bipasha Basu (i didn’t leave the movie [...]

The thought started from this article, which talked of how Google was losing top execs to Facebook. It apparently isnt just a phase because SNS (social networking sites) are increasingly grappling with the issue of revenue, or rather, the lack of it. These hires apparently fit the bill.
Remember the initial days of the net? I [...]

India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what i had in mind was actors, cricketers etc, and the has-beens in those categories too. I even saw Shatrughan Sinha endorsing some TV the other day. [...]

Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining -  the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various fwds it had spawned from ‘Mount and Do’ to ‘Brokeback Mountain – Do the Dude’? [...]

..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is giving you the chance to be part of the tour – there is a Voice of Idea contest that allows the winner to sing with Shaan, there’s [...]

Since 2.0 has been liberally used to portray any improvement/new version, i thought it made a good post headline . On a sidenote, i even saw ‘Family 2.0′ in a Yahoo study.
This post is about a few brands that were part of my youngistan days. Of course, unlike these days, none of these brand made [...]

Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like bikes how they felt about the ad. And they all seemed to love it, and hence the post.
Pulsar will never get my attention, only because i [...]

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So, MySpace is planning a formal launch in April. I had written about them earlier, when they were doing the Campus Star thing with Channel V. Maybe the idea was to get in the seed users from the audience category they expect/want. This is also a case of going after Youngistan then But [...]

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There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the new Airtel ad should be coming out of your ears by now. No, not the ‘Having a ball at the border’ one, the new one where [...]

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For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which you really couldn’t have missed. What’s the context? Well, i read here, that AOL is buying out Bebo for $850 million. Oops, I should’ve told you to [...]