Monthly Archives: March 2008

Yeh Moqqa

Posted on March 31, 2008 by manu prasad

haath se nahi jaana chahiye is what a lot of guys seem to be thinking about social networking. During a movie interval, I happened to see an ad which asked me to go to Bangalore’s very own social networking site – … Continue reading →

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Zen & the art of SNS monetising

Posted on March 28, 2008 by manu prasad

The thought started from this article, which talked of how Google was losing top execs to Facebook. It apparently isnt just a phase because SNS (social networking sites) are increasingly grappling with the issue of revenue, or rather, the lack … Continue reading →

Posted in Internet, Social Media | Tagged , , | 1 Comment

Brand or Ambassador?

Posted on March 27, 2008 by manu prasad

India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what i had in mind was actors, cricketers etc, and the has-beens … Continue reading →

Posted in Advertising, Brand, India | Tagged , , , , , | 6 Comments

Youngistunned

Posted on March 26, 2008 by manu prasad

Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining -  the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various … Continue reading →

Posted in Advertising, Brand, India | Tagged , , , | 2 Comments

Ideal

Posted on March 25, 2008 by manu prasad

..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is giving you the chance to be part of the tour – … Continue reading →

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Miscellaneous 2.0

Posted on March 24, 2008 by manu prasad

Since 2.0 has been liberally used to portray any improvement/new version, i thought it made a good post headline . On a sidenote, i even saw ‘Family 2.0′ in a Yahoo study. This post is about a few brands that were … Continue reading →

Posted in Advertising, Brand, Ideas, India | Tagged , , | 4 Comments

Knowing the Pulse

Posted on March 19, 2008 by manu prasad

Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like bikes how they felt about the ad. And they all seemed … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , | 7 Comments

Spacing Out

Posted on March 18, 2008 by manu prasad

So, MySpace is planning a formal launch in April. I had written about them earlier, when they were doing the Campus Star thing with Channel V. Maybe the idea was to get in the seed users from the audience category … Continue reading →

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Dotty

Posted on March 17, 2008 by manu prasad

There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the new Airtel ad should be coming out of your ears by … Continue reading →

Posted in Advertising, Brand, India | Tagged | 8 Comments

There’s a little bit of social networking in….

Posted on March 14, 2008 by manu prasad

For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which you really couldn’t have missed. What’s the context? Well, i read here, … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet, Social Media | Tagged , , , , | 4 Comments