A/S/L

Manu Prasad has been a brand & communication professional for over 9 years now, and currently heads ’social’ @ Myntra, working to align business objectives and strategy with social platforms.

He is also an editorial consultant at Bangalore Mirror, a Times Group publication – as part of which he writes three columns – restaurants (reviews) ,  Bangalore based start ups and a Weekly Web Wrap.

You can connect with him on LinkedIn, Twitter, his brands & social media blog, his personal blog or mail him at manu(dot)prasad @ gmail (dot) com

Quick Summary

And a longer version, with a hat tip to the ancient greeting syntax

About

Me: I’m a brand and media consultant, a digital enthusiast, and I’ve been at it for over 9 years now. Yes, I’ve been trained in engineering and management. No, I haven’t written a book yet. I have worked with some of the biggest media brands in the country. My other sins include science fiction, Formula 1, robotics, Hindu mythology, Calvin & Hobbes, an assortment of TV shows and movies from Star Wars to Rajnikant, and chocolate.

The website: I consume and create a lot of content online. Some of this content is related to the work I do, and some of them are personal interests, which, by the way, also gives me perspectives and consumption pattern insights. While every network I am part of has its own community and interactions, I sensed the need for an aggregation of all that’s virtually me. This is the result.

Skills:

Brand: The Times of India, Bangalore Mirror, Mid Day, WorldSpace- these are some of the brands I have worked on. Thanks to these stints, I have skills in brand planning and strategy, communication strategy and implementation, media planning and buying and product management.

Content: My work with media brands and my own blogging experience of over 8 years has given me an understanding of how content management and distribution works in print and online media. I can create, source, manage and help in distributing content.

Social Platforms: All the brands I have worked with have had a digital component – either in the form of  advertising/marketing or content delivery. This has given me domain knowledge of various tools and best practices in online marketing, including social media.

In the near future, I see all brands recognizing themselves as content custodians, who will create, distribute and manage their own branded content as well as harness user generated content across various media platforms. The intersection of brand, content and social platforms is where my offering lies.

Location: Bangalore, really. Virtually, you can reach me at manu(dot)prasad @ gmail (dot) com or @manuscrypts on twitter, or follow any of the specific network links from the homepage.

(If you aren’t meh yet, and would like to know more about me, and  do visit the ‘About’ pages in the work and life blogs)