Hello!
I am
Manu Prasad
A Fractional CMO for startups.
With 21+ years of experience in companies such as Myntra, Urban Ladder & most recently Scripbox, where I was the CMO, I am a full stack marketer, having led diverse teams across brand, digital marketing, growth, social media, content and PR.
But, what is a
Fractional CMO?
An efficient and effective way to accelerate brand and business growth.
Startups know that positioning their brand, and finding growth loops early on is crucial, but are unable to act on it for various reasons – time, money, lack of qualified folks etc.
A Fractional CMO can work with the founding/ leadership/ marketing team on brand and growth challenges until the startup is ready to hire a full-time CMO.
All of the expertise. Some of the time.
How can I help?
Set up
Optimise
Refresh
Troubleshoot
In short, S/O/R/T your marketing. Makes sense?
The Fractional CMO you need
The 'ex' axis
21+ years of experience across legacy brands, agency & startups in India
I have worked in diverse domains – from fashion to media to wealth management, and furniture and lingerie in between.
The 'why' axis
A full stack marketer with leadership expertise in brand, digital, and growth
The chart gives you a quick read of how long in my 21 year career I have been working on specific domains. The youngest is PR (‘only’ 7 years). I can help you with a holistic perspective, or a deep dive into one or more specific marketing domains.
A sense of kaam
Creatively effective. Boringly efficient.
Brand, Positioning, Campaign
Scripbox - Invest with Confidence
Brand, Lead generation, Campaign, Influencers
Scripbox Tax Saver
MarTech, Marketing Automation
Scripbox Martech
Startups, Mentorship
Accel : Seed to Scale
We've not come this far to only come this far
Let’s connect to understand your needs, and find a way to work together.
Brandwidth
A full stack marketing podcast
From the blog
Recent posts, media contributions, and more