Brand & Social Web professional, Bibliophile, Gastronaut, Start-up Chronicler, Traveler, WordPress blogger, Wordplay addict – different shades of grey matter with strong textual undertones.

After a degree in civil engineering and then an MBA, I boldly stepped off the beaten path, and refused to write a book. Instead, I sold Dishnet broadband internet in the dial up era, marketed WorldSpace satellite radio in the FM era, and then managed newspaper brands at MidDay and The Times Group in the internet era before taking a break.Meanwhile, in another universe, a blog was created in 2003. The force was strong with this one, and despite being critically or popularly unclaimed, it not only refused to die, but even spawned a spinoff in 2007. (the spinoff merged with the original in 2013) Together, they covered everything from food to fiction to facebook page management!

Back in the real world, I returned to a cubicle, as Head – Social Media at  Myntra, looking to align business objectives & strategy with social platforms. I continue to be in a relationship with traditional media - as part of which I write two columns – restaurant reviews, and start up profiling. My other sins include F1, Hindu Mythology, Calvin & Hobbes, Star Wars, Game of Thrones and bragging about Bangalore’s central air conditioning.